The holidays are here and it’s time to boost your retail sales. You’ve got a lot going against you this year, including online shoppers. Every year, more and more shoppers flock to online marketplaces to check off each item on their holiday shopping lists. You need to get their attention away from their devices and onto your storefront. CHC Glass can help with new storefront windows and the following ideas.
Shopper Demographics First
There are four primary types of holiday shoppers, whether online or brick-and-mortar. They are
- Black Friday shoppers who brave the crowds and buy everything that day
- Early shoppers who do their shopping throughout the year as they find gifts
- Steady shoppers who start on Black Friday and keep shopping until Dec. 25th
- Late shoppers who procrastinate and hit the stores on Christmas Eve
You also need to take into account the age-related demographics. Millennial and Gen Z shoppers are more likely to shop online. Gen X shoppers shop online and in stores. Baby Boomers are more likely to shop in the stores. Every shopper is worried about finances this year and will be looking for huge deals.
Your Holiday Storefronts
If your business has been hit hard by COVID-19, you might not be able to offer significant discounts on your merchandise, so you’ll need to entice shoppers into your store in other ways. Enter a storefront that screams for people’s attention, whether driving or walking by. We aren’t just talking about the same window paint retailers use every year; you’ll need to think bigger than that to draw people in.
Instead of painting holiday themes on your store windows, use your storefront cleverly to display holiday goods and get people in the holiday spirit. Think about how famous the Bloomingdales, Macy’s, and Saks Fifth Avenue storefront displays are in New York City. People literally flock to the stores to see the storefront displays. It’s a tradition in the Big Apple and pure retailing genius in play.
Use your storefront to get people into the holiday spirit with nativity scenes and Christmas villages. Use lighting to your advantage to turn your storefront into a beautiful holiday scene that looks just as good as some of the Atlanta neighborhoods that have lighting competitions each year. If you have the space, turn your storefront into a holiday front yard complete with fake snow and blow-up decorations.
Before you do any of this, however, call CHC Glass and Mirror in Atlanta, GA. We will fix your broken storefront or install a new one to help you attract holiday shoppers this year.